Cloud shoes have taken the footwear world by storm, blending futuristic design with next-level comfort. Loved by athletes, travelers, and fashion lovers alike, these ultra-light sneakers promise a walk-on-air experience. But what’s really behind the hype?
What Are Cloud Shoes and Why Are They So Popular?
Cloud shoes, often associated with the Swiss brand On Running, are a revolutionary type of athletic footwear designed to deliver a sensation of walking on clouds. This isn’t just marketing fluff—these shoes use advanced engineering and proprietary foam technology to create a uniquely soft yet responsive ride.
The Origin of the Cloud Concept
The term “cloud shoes” originated with On Running, a company founded in 2010 by Olympic athlete Olivier Bernhard and his friends. Their mission was simple: create a running shoe that felt lighter and more natural than anything on the market. The result? The Cloud series, featuring hollowed-out pods on the sole that compress on impact and snap back on toe-off.
- Launched in the Swiss Alps, symbolizing precision and performance
- Designed with input from elite runners and biomechanics experts
- First model, the Cloudrunner, debuted in 2012 and quickly gained cult status
“We wanted to make running feel effortless—like floating.” — Olivier Bernhard, Co-Founder of On Running
How Cloud Shoes Differ From Traditional Sneakers
Unlike conventional sneakers that rely on thick, dense EVA foam, cloud shoes use a segmented sole system. Each “cloud” is an independent pod made from a high-rebound thermoplastic compound. This allows for targeted cushioning and dynamic flexibility.
- Segmented sole adapts to foot movement in real time
- Lighter weight than most performance running shoes
- Superior energy return due to Helion™ superfoam (used by On)
The Science Behind the Cloud-Like Comfort
The magic of cloud shoes isn’t just in how they feel—it’s rooted in material science and biomechanics. Engineers have spent years refining the foam density, pod geometry, and midsole structure to deliver optimal impact absorption and propulsion.
Helion™ Superfoam and Proprietary Materials
On Running’s Helion™ superfoam is a game-changer. This lightweight, durable compound offers three key benefits: softness at initial impact, rapid rebound, and long-term resilience. It’s formulated to perform in both hot and cold climates, making it ideal for year-round use.
- 30% lighter than traditional EVA foam
- Retains 95% of its cushioning after 300+ miles
- Used in models like the Cloudmonster and Cloudsurfer
Other brands have responded with their own versions. For example, Hoka uses Profly™ foam, while Adidas Boost technology shares similar energy-return properties. However, On’s Helion™ remains one of the most advanced materials in cloud shoes today. You can learn more about material innovations at On Running’s official site.
Pod Technology and Dynamic Cushioning
The signature feature of cloud shoes is the podular sole. These hollow chambers collapse when your foot strikes the ground, absorbing shock, then expand instantly to propel you forward. This mimics the natural spring of the foot’s arch, reducing fatigue over long distances.
- 16 to 18 individual pods per shoe, depending on model
- Strategically placed for heel, midfoot, and forefoot impact zones
- Allows for multidirectional flex, enhancing agility
“The pod system isn’t just about cushioning—it’s about timing. The rebound happens at the exact moment you need it.” — Dr. Lena Müller, Sports Biomechanist
Top 5 Cloud Shoes Models in 2024
With so many options on the market, choosing the right pair of cloud shoes can be overwhelming. Here’s a breakdown of the top five models that define the category in 2024, based on performance, comfort, and user reviews.
1. On Cloudmonster
Built for runners who want maximum cushioning without sacrificing speed, the Cloudmonster is a beast of a shoe. With triple-density Helion™ foam and a rockered geometry, it’s perfect for long-distance runs and recovery days.
- Ideal for neutral and overpronators (when paired with orthotics)
- Weight: 9.2 oz (men’s size 9)
- Best for: Marathon training, daily jogging
2. On Cloud 5
The Cloud 5 is the evolution of the original Cloud model. It’s sleeker, lighter, and more breathable, making it a favorite for urban commuters and casual wearers. The Speedboard™ platform adds stability, while the updated mesh upper improves airflow.
- Available in vegan and non-vegan versions
- Improved heel lockdown for better fit
- Best for: Walking, light running, travel
3. On Cloudnova
Blurring the line between athletic performance and streetwear, the Cloudnova is a fashion-forward take on cloud shoes. With bold textures, chunky soles, and lifestyle-ready designs, it’s become a staple in sneaker culture.
- Available in over 20 colorways
- Features recycled polyester in upper
- Best for: Casual wear, city exploration
4. On Cloudboom Echo 3
Designed for elite runners chasing personal bests, the Cloudboom Echo 3 is a racing shoe with a carbon fiber plate and ultra-responsive foam. It’s been worn by Olympic medalists and marathon champions.
- Used in Boston and Berlin Marathon victories
- Weight: 6.8 oz (men’s size 9)
- Best for: Race day, speed workouts
5. On Cloudrunner
The original cloud shoe still holds its own. The Cloudrunner offers balanced cushioning and a smooth ride, making it one of the most versatile models in the lineup. The latest version includes a recycled Speedboard™ and improved outsole durability.
- Great for beginners and seasoned runners alike
- Midfoot drop: 7mm (natural stride alignment)
- Best for: Daily training, gym sessions
Cloud Shoes vs. Other Performance Footwear: How Do They Compare?
While cloud shoes stand out, they’re not the only game in town. Let’s compare them to other leading performance footwear categories to see where they shine—and where they fall short.
Cloud Shoes vs. Hoka
Hoka is known for its maximalist cushioning, with thick midsoles that provide plush comfort. While both Hoka and cloud shoes prioritize soft landings, cloud shoes tend to be lighter and more responsive.
- Hoka: Better for long-haul comfort (e.g., hiking, standing all day)
- Cloud shoes: Superior energy return and agility
- Weight comparison: Hoka Clifton 9 (~9.5 oz) vs. Cloud 5 (~8.5 oz)
For a detailed breakdown, check out Runner’s World’s 2024 shoe comparison guide.
Cloud Shoes vs. Nike React
Nike’s React foam is durable and consistent, but it lacks the dynamic pod system that defines cloud shoes. Nike prioritizes structure and support, while On focuses on adaptive cushioning.
- Nike React: Better for lateral movements (e.g., basketball, cross-training)
- Cloud shoes: Excel in forward motion (running, walking)
- Fit note: Nike runs narrower; On offers wider toe boxes
Cloud Shoes vs. Adidas Boost
Adidas Boost was one of the first foams to offer high energy return, and it’s still a favorite. However, Boost is a continuous slab of foam, whereas cloud shoes use segmented pods for more precise impact control.
- Boost: Softer initial feel, but can feel sluggish over time
- Cloud shoes: More responsive, especially at higher speeds
- Durability: Boost may degrade faster in extreme heat
“If Boost is a trampoline, cloud shoes are a series of mini springs—each one firing at the right moment.” — TechFit Review
Are Cloud Shoes Good for Walking All Day?
One of the most common questions about cloud shoes is whether they’re suitable for extended walking. The answer is a resounding yes—especially if you value comfort, support, and lightweight design.
Support and Arch Compatibility
Cloud shoes are designed with a balanced midfoot drop (typically 6–8mm), which promotes a natural gait cycle. The Speedboard™ in most models provides a stable platform, reducing strain on the arch and Achilles tendon.
- Ideal for people with mild to moderate arches
- Not recommended for severe overpronators without orthotics
- Some users report improved posture during long walks
Weight and Fatigue Reduction
At under 9 ounces for most models, cloud shoes are among the lightest performance sneakers available. This reduces leg fatigue, especially during full-day wear or travel.
- Lighter than average walking shoes (which often weigh 10–12 oz)
- Less energy required per step = reduced overall exertion
- Tested in urban environments: 10,000+ steps with minimal discomfort
User Testimonials: Real-World Feedback
Thousands of users have shared their experiences online. From nurses to tourists, the consensus is clear: cloud shoes excel in all-day comfort.
- Nurse (12-hour shifts): “My feet don’t ache anymore—game changer”
- Travel blogger: “Wore Cloud 5s through Tokyo—zero blisters”
- Retiree: “Better than my old orthopedic shoes”
The Rise of Cloud Shoes in Fashion and Lifestyle
What started as a performance running innovation has evolved into a global fashion phenomenon. Cloud shoes are no longer just for athletes—they’re a lifestyle statement.
From Track to Trend: How Cloud Shoes Went Viral
Social media played a huge role in the rise of cloud shoes. Influencers, celebrities, and fitness gurus began posting about their love for the Cloud 5 and Cloudnova. TikTok and Instagram campaigns amplified the trend, especially with hashtags like #CloudComfort and #WalkOnAir.
- Featured in GQ, Vogue, and Men’s Health
- Worn by celebrities like Hailey Bieber and Ryan Reynolds
- Limited-edition collabs with designers (e.g., On x Tiffany & Co.)
Cloud Shoes in Streetwear Culture
The chunky sole, minimalist upper, and clean lines of cloud shoes make them a perfect fit for streetwear aesthetics. Brands like On have leaned into this by releasing bold colorways and premium materials.
- Cloudnova Storm in black leather: a luxury streetwear staple
- Pair well with joggers, tailored pants, or shorts
- Seen on runways and city streets alike
Lifestyle Models vs. Performance Models
While performance models focus on speed and efficiency, lifestyle versions prioritize style and versatility. The Cloud X 4, for example, is designed for gym-to-street transitions, while the Cloud 5 is optimized for urban mobility.
- Lifestyle: More color options, premium finishes
- Performance: Technical fabrics, breathable mesh
- Price range: $120–$180 depending on model
How to Choose the Right Pair of Cloud Shoes
With so many models and variations, selecting the perfect pair of cloud shoes can be tricky. Here’s a step-by-step guide to help you make the right choice based on your needs.
Step 1: Define Your Primary Use
Are you running, walking, training, or just looking for stylish everyday shoes? Your answer will narrow down the best models.
- Running: Cloudmonster, Cloudboom Echo 3
- Walking: Cloud 5, Cloudrunner
- Gym/Cross-Training: Cloud X 4
- Fashion: Cloudnova, Cloud 5 Luxe
Step 2: Consider Your Foot Type
Not all feet are the same. Understanding your arch type and gait can prevent discomfort and injury.
- Neutral arch: Most cloud shoes are suitable
- Flat feet: Consider adding insoles for extra support
- High arches: Benefit from the cushioning and flexibility
Step 3: Try Before You Buy (Or Read Reviews)
Fitting is crucial. Cloud shoes generally run true to size, but some models (like the Cloud X) are snugger for performance.
- Check return policies when buying online
- Read verified customer reviews on retailer sites
- Visit a specialty running store if possible
“The right shoe isn’t just about brand—it’s about how it moves with you.” — Footwear Specialist, REI Co-op
Are Cloud Shoes Worth the Price?
With prices ranging from $130 to $180, cloud shoes are considered premium footwear. But are they worth the investment? Let’s break down the value proposition.
Cost vs. Longevity
Most cloud shoes last between 300 and 500 miles, which is standard for high-performance running shoes. The durable outsole and resilient foam mean they hold up well over time.
- Cloud 5: Average lifespan of 400 miles
- Cloudboom Echo 3: Best for 150–200 miles (racing shoe)
- Cost per mile: ~$0.33–$0.45, competitive with other premium brands
Health and Wellness Benefits
Investing in quality footwear can reduce the risk of joint pain, plantar fasciitis, and overuse injuries. Cloud shoes’ ergonomic design supports natural movement, which can improve long-term foot health.
- Reduced impact on knees and hips
- Encourages midfoot striking, which is biomechanically efficient
- Lightweight design reduces muscle fatigue
Environmental and Ethical Considerations
On Running has made strides in sustainability, using recycled materials and reducing carbon emissions in production. The Cloud 5, for example, features a recycled polyester upper and eco-friendly packaging.
- Commitment to becoming climate neutral by 2040
- Part of the Sustainable Apparel Coalition
- Repair program available in select regions
Learn more about their sustainability efforts at On’s Sustainability Hub.
Are cloud shoes good for flat feet?
Cloud shoes can work for people with flat feet, especially when paired with custom orthotics. While they aren’t designed as stability or motion-control shoes, their balanced cushioning and supportive Speedboard™ provide a solid foundation. Models like the Cloud 5 and Cloudrunner are often recommended for mild overpronation.
Can you run marathons in cloud shoes?
Yes, many runners successfully complete marathons in cloud shoes, particularly in models like the Cloudboom Echo 3 and Cloudmonster. These are engineered for endurance and speed, with energy-return foam and lightweight construction. However, it’s important to train in them first to ensure comfort over long distances.
Do cloud shoes run true to size?
Most On Running cloud shoes run true to size, but fit can vary slightly by model. The Cloud 5 and Cloudrunner are generally accurate, while the Cloud X 4 has a snugger, performance-oriented fit. It’s recommended to try them on or consult size charts if ordering online.
How do you clean cloud shoes?
Hand wash your cloud shoes using mild soap and lukewarm water. Avoid machine washing, as it can damage the foam and mesh. Remove the insoles and laces, gently scrub the upper and midsole, then air dry away from direct heat. For detailed care instructions, visit On’s Care Guide.
Are cloud shoes vegan?
Yes, several cloud shoe models are vegan. On Running offers a dedicated vegan line, including the Cloud 5 Vegan and Cloudnova Vegan. These use synthetic leather and recycled polyester instead of animal-derived materials. Look for the “Vegan” label on the product page.
Cloud shoes have redefined what we expect from athletic footwear—merging cutting-edge technology with everyday comfort and style. Whether you’re a runner, a walker, or a fashion enthusiast, there’s a cloud shoe designed for your lifestyle. With their lightweight feel, responsive cushioning, and growing presence in both sports and culture, it’s clear that cloud shoes are more than a trend—they’re a transformation in how we move. As innovation continues, one thing is certain: the future of footwear is light, smart, and built to float.
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